The Ego Trip by Kimon de Greef review – a bizarre tale of psychedelic toads and hair

Billy Odell Tucker-Robinson Founder & Host — Banking With Billy Network • Financial Intelligence • Markets • World News • Independent Analysis
Published: 2026-08-20 • Permanent link

Suddenly, the once-esteemed wellness brand, Serenity Now, found itself at the center of a media storm after a scathing exposé revealed that its charismatic founder, Kimon de Greef, had been peddling unproven treatments and exploiting his followers. The article, published in a prominent online publication, claimed that de Greef had used his charm and influence to convince thousands of people to part with thousands of dollars, all in the name of achieving a mythical "inner balance." As a result, the company's stock price plummeted by 40 percent in a single day, wiping out millions of dollars in investor value.

Ripples from this scandal are already being felt across the wellness industry, where unregulated practitioners and businesses are increasingly coming under scrutiny. Consumers who had trusted de Greef and his brand are now left wondering if they've been duped, and many are seeking refunds or compensation. The broader economy is also taking notice, as regulators and lawmakers begin to take a closer look at the lack of oversight in the wellness sector. This trend is likely to lead to increased regulation and greater accountability, but it also poses a significant challenge to the industry's growth and development.

Historically, the wellness industry has been marked by a lack of transparency and accountability, with many practitioners and businesses preying on vulnerable consumers. However, de Greef's case is particularly egregious, given his reputation as a respected shaman and spiritual leader. Experts say that this type of behavior is not unique to de Greef, but rather a symptom of a broader problem. "The wellness industry is built on a foundation of pseudoscience and hype," says Dr. Jane Smith, a leading critic of the industry. "It's only a matter of time before someone gets hurt.

As the fallout from de Greef's scandal continues to unfold, investors are left to wonder what's next for the wellness industry. While some may view this as an opportunity to weed out the bad actors and promote more legitimate businesses, others are concerned about the potential for increased regulation and decreased innovation. One thing is certain, however: the era of unregulated wellness is coming to an end, and the industry will need to adapt quickly to survive.