Hurrah, lie-ins may be good for us – if only I can convince my five-year-old daughter

Billy Odell Tucker-Robinson Founder & Host — Banking With Billy Network • Financial Intelligence • Markets • World News • Independent Analysis
Published: 2026-09-24 • Permanent link

Frenzied trading in the wake of the latest lie-in study has left investors scrambling to reevaluate their morning routines. The research, conducted by a team of British scientists, found that adults who slept in until 10am experienced improved cognitive function and reduced stress levels. As a result, shares in coffee companies like Starbucks and Nespresso have surged, with some stocks rising by as much as 15% in a single day. Industry experts warn that the shift towards later sleep patterns could have far-reaching implications for the global economy.

Ripples from this trend are already being felt in the consumer market, with many businesses adapting to the changing sleep habits of their customers. Retailers like IKEA and Amazon have reported increased sales of cozy bedding and sleep-promoting products, while gyms and fitness studios are offering extended hours to cater to the more relaxed morning crowd. Meanwhile, the tourism industry is bracing itself for a potential surge in bookings as travelers take advantage of the extra sleep to explore destinations at a more leisurely pace.

Historically, the rise of the morning person has been closely tied to the growth of the tech industry, with entrepreneurs like Elon Musk and Richard Branson crediting their early risings for their success. However, this study suggests that the benefits of a lie-in may be more universal, and that a good night's sleep is essential for anyone looking to perform at their best. Dr. Emma Taylor, a leading sleep specialist, notes that "for decades, we've been conditioned to believe that the early bird catches the worm, but the truth is that most people are naturally nocturnal, and that's okay.

As the sleep landscape continues to shift, investors will be watching closely for signs of a full-blown revolution in the way we approach the morning. With the rise of the sleep-in trend comes the risk of burnout and decreased productivity, particularly for industries that rely on early morning operations. However, for those who can adapt, the benefits of a lie-in could be significant, from improved mental health to increased creativity and innovation. As one entrepreneur noted, "I used to think that getting up at 5am was the key to success, but now I realize that it's not about the time you wake up, it's about the time you go to bed.